In today’s digital era in which consumers are looking for products and services online, blogging is a great tool to help grow your business.
Most electricians are focused only on getting the next job. But if the consumer does not buy right away, they may forget about you and move on. And so, if you are just focused on short-term selling, then you will struggle with sales.
By simply adding a human element to your business through the use of a “blog”, you will discover a great way to build rapport and gain the trust of your subscribers and/or readership, which in turn, will turn them into customers.
How can the use of a blog help your business?
Blogging helps to spread the word about an electrician’s services.
Creating a blog is a perfect way to get the word out about the services offered by an electrician. The blog serves as a source of first hand information about your electrical services. This is more than just word of mouth.
Blogging is your chance to show them who you are and what you can do for them. An informative, relevant and targeted blog will ensure that once you have sent a visitor to your website, they will connect with your content, respond to your content, and return to your website, which results in more sales.
Gives you an opportunity to find your targeted audience
Blogging is a valuable tool that can help you find people who are looking for electrical services. When you create an active blog, you can easily connect with people looking for electrical services in your area.
Naturally, you need to know who you’re talking to as well as what excites and motivates them. Creating a customer/audience profile and general image, sometimes called an avatar, can help you focus on the overall audience’s needs.
Blogging will boost your SEO efforts
One of the top reasons you need a powerful blog is to improve your Search Engine Optimizations (SEO).
By drawing organic traffic to your website with fresh content, relevant keywords, titles and descriptions in your electrical blog, you will definitely improve your ranking in the leading search engines.
This will bring consumers to your business website, and turn them into loyal customers.
Drive more traffic to your website
Blogging has the ability to drive the public to your business website especially when you publish blog content regularly. Small businesses that blog get 126% more lead growth than small businesses that do not blog
With blogging, you can easily and effortlessly convert your prospects into loyal customers if you are continually delivering quality content that is entertaining and useful.
All you have to do is deliver keyword rich content, update your blog on a regular basis and provide linking opportunities.
Provides a platform to communicate with your target audience
The success of any electrician depends on their interaction with their targeted audience. Blogging creates an opportunity for two-way interaction with your readers.
With two-way interaction, you’ll be able to build a healthy relationship with both the existing customers and potential customers.
An electrical blog will give you more insight into your audience enabling you to serve them and appeal to them in more effective ways. This in turn builds rapport and develops trust.
Blogging establishes your credibility, and encourages brand loyalty
Blogging allows you to share relevant content and real time updates with your readers.
Updating your blog with insightful content establishes your credibility and builds trust among your readers.
Moreover, posting content on your electrical blog on a regular basis humanizes your business by putting a face behind your brand.
“88% Of Consumers Trust Online Reviews As Much As Personal Recommendations”
This humanization will associate a certain feeling which creates brand loyalty. You will not need to stand there and “sell” a product to your readership, or have to artificially create the feeling every time a consumer comes in contact with you. If you’ve done your job, the consumer will see your brand and associate it with the emotion.
Convert traffic to your email list
You must build your email list. This is probably one of the most important aspects you need to include to get more prospects.
“86% of consumers would like to receive promotional emails from companies they do business with at least monthly, and 15% would like to get them daily.”
Once you get people on your list, you must send them information via email. In order to do that you will need to develop effective email marketing content. This will help you make more sales with blogging.
Effective email content goes in conjunction with your blog. Simply write a short email to introduce each new blog post to direct traffic to your blog from those who already follow you.
In conclusion, the growth of your brand does not just happen in a vacuum. It entirely depends on your target audience, competition, and search engine tactics.
Blogging is an essential part of maintaining a solid online presence, staying ahead of your competition, and attracting new customers.
Given the fundamental role of blogging in digital marketing, as well as its long-term benefits to any kind of business, it is a great idea for electricians to blog as a way to grow their businesses.